An interesting thing that came out during a recent consumer survey was that tea drinkers add more tea leaves to get a stronger taste. It has become a common habit for many consumers to add more spoons of tea or steep it continuously, so that they can get a thicker and richer taste.

For Tiger Goat tea, this research offers an opportunity to challenge a long-standing belief that the stronger flavor of tea comes from using more tea leaves, rather than the best blends prepared from high-quality leaves. Building on its vast experience and expertise of over 130 years, this new integrated campaign emphasizes a simple point: the true robust taste of tea lies in high quality leaves and superior blending skills.

Paras Desai, executive director of Wagh Bakri Tea Group, said that consumers should not compromise on the quality of the tea or change the way they prepare their tea because of it. For more than 130 years, Wagh Bakri’s main objective has been to bring the authentic and robust taste of tea from its finest blends. The ‘Itti Si Vagh Bakri, Itti Kadak Shad-Bhari’ campaign reflects our commitment to provide consumers with a rich, delicious and satisfying tea experience, this same tradition that has been going on for generations.

Gaurav Parashar, Chief Marketing Officer, Wagh Bakri Tea Group, added that since tea is the largest sector in India with a daily habit, changes in consumer behavior are very important. Our research revealed that consumers are using more tea leaves for a stronger taste. This campaign challenges that perception and reveals the simple truth that true stronger tea can only be made from premium blend quality.

Through heartwarming incidents taken from everyday life, the campaign conveys the message that deep and meaningful relationships don’t always require grand gestures or grandiose expressions. Often small gestures full of understanding, emotion, and care convey the depth and strength of a relationship most effectively.