All three sisters had left school, they rarely left the house and spent most of their time in the room watching Korean content on their mobile. According to Pusil, the sisters were not able to watch Korean content due to their father’s scolding and snatching of their mobile phones. Due to this, due to stress and depression, he decided to end his life.

Popularity of Korean content increased among teenagers

It is not just about these three sisters, but if seen, interest in Korean culture has increased rapidly among the youth of India in the last few years. In recent years, the craze for Korean dramas, films, songs, fashion and food has increased tremendously in India. Seeing this trend, everyone from OTT platforms to food and fashion companies are capitalizing on it as a big market.

Especially during the Corona epidemic, due to the closure of schools, colleges and educational institutions, youth remained confined to homes for a long time. During this period, there was massive consumption of content like K-pop, K-drama and Korean games on online platforms, which made this culture more popular.

K-pop reached every home due to lockdown and cheap internet

• Google Trends data shows that after 2014, the 4G internet revolution in India directly connected people to global culture. Cheap internet brought international content to every home. During this period, an increase of more than 50 percent was seen in online searches related to Korean content.




• However, this trend reached its peak during the Corona lockdown. In the year 2020, consumption of Korean video games and TV series increased by more than 78 percent, breaking all previous records. By 2021, K-pop songs and K-dramas started trending in India and searches related to them increased by more than 100 percent.