The direction continued away from the strategy of increasing scale towards efficiency and AI.

Anupama Bhimrajka, vice-president, marketing, FoundIt, said India’s quick-commerce sector is now moving away from a strategy of scale and towards efficiency and intelligence-based expansion. According to him, the demand for professionals related to data analytics, product technology and supply chain strategy is increasing rapidly as companies focus on improving inventory movement and strengthening customer experience.

Difference seen in figures on monthly basis and annual basis

The report also said that total white-collar recruitment across various industries declined by 2 percent on a monthly basis in January 2026, although it increased by 9 percent on an annual basis. Delivery and dark-store roles on quick-commerce platforms still make up the bulk of the total headcount, but strategic and technical roles are increasingly taking center stage.

In which areas demand is increasing?

• Data and analytics based roles The white-collar segment was the fastest growing category. Their share was 26 percent and an annual increase of 28 percent was recorded in postings.




• after this Product and Operations Tech The share of roles stood at 21 percent, an increase of 24 percent.




• Supply Chain and Network Planning The share of roles remained at 18 percent and saw an increase of 22 percent.




• Demand Forecasting Analyst, Product Manager and Network Planning Manager Roles like these were among the fastest growing jobs.




• city ​​wise Bangalore quick-commerce white-collar jobs It remains a major hub of the Indian economy, where one in every four jobs exists.




• There itself Hyderabad recorded above-average growth, driven by ops-tech and scalable planning roles.