Veteran tech company Apple has recorded the highest ever share of 28 percent in the Indian smartphone market. This growth is due to the increasing trend of premiumization. While sales growth has remained steady, the total market value is growing more rapidly as Indian buyers are buying more expensive models, Counterpoint Research reports. According to the report, Apple had 23 percent share in India in 2024.
Due to the success of iPhone-16, aggressive finance schemes and trade-in offers, the company has achieved its highest ever share in the country. Apple led the market by value in 2025 with 28 percent share. Festival-related promotions and extensive channel expansion boosted revenue growth. iPhone-16 series was the best-selling model in India in 2025.
It was also the highest ever annual sales share for any series in India. India’s smartphone market is expected to grow annually by 1 per cent in volume and 8 per cent in value in 2025. In the retail sector, 40 percent of total smartphone sales in 2025 are through finance. Nearly two-thirds of purchases in the premium segment priced above Rs 30,000 were made through finance. This reflects the growing role of installment options in enabling customers to upgrade to higher-end devices.
Fast growing premium segment
According to the report, the premium segment is growing much faster than the entry level and budget segments. The premium segment emerges as the fastest growing segment by volume in 2025. There was an increase of 11 percent on annual basis. Its share in total shipments was 22 percent, which is the highest till date. Demand for premium products will continue to support price increases this year. However, the entry-level segment will remain under pressure.
Samsung ahead in foldable phones
iPhone company Apple is ahead in terms of price, but Samsung dominates the foldable smartphone segment. Samsung will have 88 percent share in the volume in 2025.
