Racial News: Rasana, the world’s largest instant beverages manufacturer, has expanded its ready-to-drink (RTD) fruit beverage portfolio with the launch of Jumpin’s new 1-litre family pack across the country. This premium fruit beverage, Rasana, has further expanded the range in 125 ml and 200 ml packs with higher fruit content and enriched with 10 vitamins and minerals. The new range has been introduced in India to address the growing demand for premium, high fruit content and vitamin enriched RTD beverages.

The product will be packaged in internationally renowned Tetra Pack cartons, manufactured in India under the ‘Make in India’ initiative by Tetra Pack, a global leader in the beverage packaging sector.

Commenting on the launch, Piruz Khambhat, Group Chairman, Rasana Pvt Ltd, said Jumpin represents our vision to provide Indian consumers with international quality fruit beverages at affordable prices, while staying true to our ‘Make in India’ philosophy. All the fruits used in Jumpin are procured from Indian markets and their processing is also done in India.

Besides this product is packed in safe and high quality tetra pack packaging made in India itself. We have focused on great taste, authentic fruit qualities and essential nutrition to create a drink that appeals to modern families while also promoting Indian farmers, processing industries and the manufacturing sector.

Commenting on the partnership, Cassio Simoes, Managing Director, Tetra Pak South Asia, said that Indian consumers are now demanding safer, more convenient and higher quality beverage options that they can easily use in their daily lives. The launch of Jumpin in a 1 liter Tetra Pack carton reflects this changing consumer demand.

This packaging combines all these qualities and is designed keeping in mind the needs of modern families. Supporting the country’s growing food and beverage sector with Made-in-India packaging solutions, we are proud to bring this new range to consumers across the country in collaboration with Rasana.