Amazon Prime Day 2026: Amazon India has announced the 10th edition of Prime Day 2026 from 04 July 12:00 PM to 06 July 11:59 PM with 72 hours of deals, savings, new launches and exclusive entertainment for Prime members. To celebrate the 10th edition of Prime Day in India, Amazon is launching a limited-time anniversary offer for new members. It has offered annual prime membership at Rs 999. Customers are offered Prime and Prime Lite starting at Rs 299 with Shopping Edition plans for just Rs 599 per year.

Ahead of the 10th edition of Prime Day, we are expanding to cities like Ahmedabad, Surat, Vadodara, Rajkot and Jamnagar, said Zeba Khan, Director, Consumer Electronics, Amazon India. Customers are increasingly upgrading to premium and AI-powered products – with demand for premium large appliances almost doubling and AI-enabled laptops and tablets being the fastest growing segment this season.

Mayank Jain, Director, Credit and Lending at Amazon Pay India said, “The achievement of celebrating Prime Day’s tenth anniversary in India is a reflection of the deep trust and loyalty our customers have placed in us over the years. By introducing 10% cashback along with easy credit solutions for our Amazon Pay ICICI Credit Card and Amazon Pay Letter customers, we are honoring their long-term trust by giving them an opportunity to save.

Existing Prime Lite and Shopping Edition members can upgrade to the full Prime experience before Prime Day. Customers can save up to 10% on repayments using SBI and Axis Bank credit cards and EMI transactions.